• Where Did The Red Sheep Media Name Come From?

    29 Aug 2016

    Nicholas Pompa

    Founder & Marketing Strategist

    Accidental Genius?

    Honestly, the name Red Sheep Media is a complete accident.

    During 2015 I had quit my job as a Marketing Director at a successful turnaround company in Silicon valley and moved to Denver. Silicon Valley was awash with capital and anyone with even a notion of a business idea could get a few hundred thousand dollars or a few million from some friend of a friend.

    Great Ideas, Not Enough Money To Market

    Things were different in Denver, I met a lot of young entrepreneurs with legitimately Good ideas, but many were struggling to get enough money to get off the ground.

    Most of these great ideas needed marketing to take the next step in growth. But without money, no marketing, web or advertising agencies would help them. I started pitching the concept of a “Free Website Design Firm” and marketing agency designed specifically for small businesses and startups.

    Breaking The “Agency” Model

    A friend joked that I was “breaking the web design” model of Charge Them First and Deliver Later and would be quickly labeled the Black Sheep of the industry. I told him that we are all used to Black Sheep now and besides, they still blend in to the scenery. I’d rather be a Red Sheep and stand out.

    I let the idea drop as I focused on a few other projects, until I had almost forgotten about it.

    1 year later that friend came back to me and said he had a great idea and needed help from Red Sheep Media.

    You Know A Great Idea When…

    I realized if a potential customer remembered the concept because of the name a year later…it was accidental marketing genius. Or maybe not – often we remember things because they have a narrative behind them.

    Do you have an idea that needs a narrative? Email me to tell me about it. I’ll see how we can help.



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  • Why I Founded Red Sheep Media

    24 Aug 2016

    Nicholas Pompa

    Founder & Marketing Strategist

    Other Companies Charge Huge Rates Upfront. We’re Different.

    Other website design companies charge huge rates upfront, build a site and then most walk away. Even the most basic website for a small company can range from $5K – $20K and more complicated sites with checkouts, testing and other features can quickly add up to $40K – $100K.

    This model was killing a lot of great ideas and small businesses that I saw and worked with. Small business owners and entrepreneurs needed their first or a more effective web presence and marketing to take their business to the next level, but the price tag was keeping them from jumping in. The companies I spoke to wanted to:

    • Launch sales online
    • Generate traffic to a retail location
    • Schedule appointments and generate leads for their sales team

    I founded Red Sheep Media to make sure small / medium sized businesses could grow even if they didn’t have tons of cash.

    Cashflow Tradeoffs: A Thing Of The Past

    The ROI of an optimized website can be huge, but for small and medium sized businesses it can be hard to justify spending the dollars today when you ALSO need them to buy inventory, pay staff or buy advertising to generate sales. I saw great companies having to sacrifice long term growth to stay afloat today. The website and advertising agency model was broken – so I decided to fix it.

    It’s All About Risk. We’ll Take Yours

    Other website agencies want to minimize their risk. That’s why they charge you upfront so that they make money regardless of what happens to your business. Thus all the risk is on you.

    At Red Sheep, we help small businesses by putting the risk on us. We build your site or marketing strategy for FREE and don’t charge huge fees upfront. Instead we charge small monthly fees for staying involved and making sure you succeed. Yes, that means we pay our team out of our pocket for the work and you get to keep your cash today for more immediate needs.

    How Does Red Sheep Stay Afloat?

    Our unique model does limit how many new clients we can help at once. But we love that! It means we get to know each client and their business extremely well – that helps us get into the details with you and feel like part of your on-staff team.

    It also means we have to be selective about which clients we partner with. We are looking for people with great ideas and the determination to succeed. If that’s you, we’d love to hear from you!

    We are currently able to bring on 1 new project per month. If you need website or marketing help and want to talk to an expert, give us a shout!



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